Marketing Content Creator turns your finished Giraffe360 project into ready-to-use marketing materials in a few minutes — no design software needed.
It uses your listing photos (original and AI-enhanced), property details, agent details and branding to create polished images for social media, print, email and your office window. You choose the photos, colours, tone and wording; the AI does the layout.
Good to know
It creates static images only. It doesn't create videos, schedule social posts, send emails or publish campaigns.
Your original project photos and virtual tour are never changed.
It works alongside Listing Spotlight: Listing Spotlight gives you an automatic result, while Marketing Content Creator lets you shape each piece for a specific channel or moment, such as an open house.
How to open it: open a project in Content Studio and select the Marketing Content card.
What you can create
You can create eight types of material, each in the sizes below. Sizes are in pixels.
Material | Sizes available | Best for |
Instagram Post | Square 1080 × 1080 · Portrait 1080 × 1440 · Landscape 1080 × 566 | Feed posts announcing a new listing |
Facebook Post | Square 1080 × 1080 · Portrait 1080 × 1920 · Landscape 1200 × 630 | Page posts and listing promotion |
LinkedIn Post | Landscape 1200 × 627 | Professional network and brokerage updates |
Flyer | US Letter · A4 | Printed handouts and seller presentations |
Open House Material | US Letter · A4 | Welcome sheets for open house visitors |
Email Newsletter | 600 px wide | Graphics for your email campaigns |
Window Display | A4, portrait or landscape | Listings shown in your agency window |
Window Sticker | A4, portrait or landscape | "For Sale" or "To Rent" stickers with a QR code to the tour |
What each material includes
The AI fills each material with the details that matter for that channel, taken from your property data.
Material | Photos | Property details | Agent details | Other |
Social posts (Instagram, Facebook, LinkedIn) | 1 or more | Price, location, beds/baths, floor area | — | Headline |
Flyer | 3–5, exterior as hero | Price, location, beds/baths, floor area | Name, phone, email, website, headshot (optional) | Headline |
Open House Material | 3–5 | Price, location, beds/baths, floor area | Name, phone, email, website, headshot (optional) | "Open House" headline, date |
Email Newsletter | 3–5, exterior as hero | Price, location, beds/baths, floor area | Name, phone, email, website, headshot (optional) | Subject line |
Window Display | 1 | Price, location, beds/baths, floor area | — | Headline |
Window Sticker | — | — | Name and contact details | "For Sale"/"To Rent" headline, QR code to the virtual tour |
How to create marketing material
An AI assistant guides you through each step in the chat on the left, with a live preview on the right.
Choose what to create. Select a material type and its size, then click Continue.
Pick a style. Choose a colour palette (Warm & Pale, Warm & Bright, Cool & Light, Cool & Dark or Mixed) and a tone (Luxurious & Elegant, Cozy & Homely, Professional & Corporate, Bold & Energetic or Trustworthy & Reliable). Not sure? Select Decide for me.
Prefer to show rather than tell? Skip the style questions and upload a reference image you like — the AI will follow its layout and style.
Choose your photos. Select up to 5 photos from your project, including AI-enhanced versions, or upload your own. Click Set hero on the photo you want to feature most — only one photo can be the hero.
Check your details. Switch to the Data tab to review the details that will appear on the material, such as price, location and contact details. Click any field to edit it, or add your own details. Your change is kept as soon as you click away.
If something is missing, the assistant will flag it in the chat — fill it in and click Confirm, or click Skip to leave it out.
You can also change the accent colour, add your logo, and drag and drop a profile photo into the chat.
Generate. The assistant suggests a headline — keep it or pick another. Then click Generate. The button shows how many credits it will use. Creating a material usually takes about a minute.
Fine-tune it. Not quite right? Tell the assistant what to change in the chat, or edit your details and click Generate again.
Tip: to create a different material type, start a new conversation. If you ask for a new type in the chat, the assistant gives you a button that opens a new conversation in a new tab.
Save, download, share and revisit
Once your material is ready, use the buttons above the preview:
Save — keeps the material in your project so you can come back to it.
Download — saves the image to your computer.
Share — shares the material, the same way as in Listing Spotlight.
History — shows materials you've created before, so you can view or edit them.
Keep your property details up to date
If you edited or added property details while creating your material, you'll be asked Update property data before quitting? when you leave.
Update saves your changes to the property's details, so they're ready next time.
Skip leaves the property's details as they were. Your material keeps the details you used.
AI credits
Each generation uses AI credits, like our other AI features. The Generate button always shows the cost before you confirm.
Material | Credits per generation |
Instagram, Facebook or LinkedIn Post | 1 |
Email Newsletter | 1 |
Flyer, Open House Material, Window Display, Window Sticker | 2 |
Print materials cost more because they're always created at the highest quality.
Merging and splitting projects
If you merge or split a project, your saved materials are copied to both projects automatically.
Tips for best results
Choose an exterior photo as your hero for flyers and newsletters.
Fill in missing details before generating the AI won't guess your price or contact details.
Check all text on the finished material before you print or post it, especially prices, phone numbers and addresses.
FAQ
Will this change my original photos? No. Your project photos and virtual tour stay exactly as they are.
Can I use my brand colours and logo? Yes. You can upload your logo and set an accent colour.
Can I schedule or post directly to social media? Not yet. Download or share the image and post it as usual.
Can I edit part of an image, for example by selecting an area? Not at the moment. Describe the change in the chat and generate again.
Can I create a property description to go with my post? Not yet Marketing Content Creator creates images only.